Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with our partners, customers and the world of science, we develop leading-edge technologies, and excellent products, solutions and services for 40 market segments. The Freudenberg Group employs some 50,000 people in around 60 countries worldwide and generates sales of nearly 9 billion euros.

Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,000 people and hosts a distribution network in 35 countries.
New, effective products and distribution channels, technical innovations and a strong customer focus have been the company’s key success factors. They are supported by extensive market and customer research on an international basis as well as innovation centers and production plants around the world.
location_on Weinheim
trip_origin Vileda GmbH
You support our team as

Head of Marketing VILEDA Germany (f/m/d)


  • As part of our powerful Vileda Consumer Management team, you will lead the marketing team, consisting of 6 employees, and continuously develop the team and its members. 
  • Based on corporate goals and in coordination with our International Marketing, you will define the local marketing strategy (including media, brand, digital, portfolio management) and successfully implement it.
  • You are responsible for the annual planning and the management of the marketing budget.
  • Together with Sales, you ensure the achievement of targets in terms of revenue, profit, market share and other relevant KPIs.
  • You successfully implement launches and manage the product range portfolio over the entire life cycle of the products.
  • The development and implementation of successful campaigns for our product portfolio are part of your tasks. In doing so, you work together with internal departments and external providers.
  • You conduct continuous market and competition analysis and are also responsible for the further development of our online marketing, our social media presence and our websites.


  • You have at least 10 years of professional experience in marketing, ideally in the FMCG industry.
  • You bring several years of management responsibility, preferably in international matrix organizations, and enjoy leading and developing a team. 
  • In addition to professional and leadership experience, a degree in business administration qualifies you for this exciting role.
  • With your excellent communication and presentation skills, you can act accordingly on all hierarchical levels. 
  • High analytical skills, creativity in finding quick solutions as well as a strong sense of personal responsibility and high self-motivation characterize you.  
  • You are a team player, have a hands-on mentality and can motivate and carry others along.
  • In addition to your fluent German, your very good English helps you to cooperate with our international business units.

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Diversity & Inclusion

Diversity & Inclusion

Diversity & Inclusion
Diversity & Inclusion: Enter a diversity-driven world of innovation
Training / Career development

Training / Career development

Training / Career development
Training / Career development: Programs to supercharge skills and expertise
Company pension

Company pension

Company pension
Company pension: Save for retirement with the company's help
Employee discounts

Employee discounts

Employee discounts
Employee discounts: Opportunities for deals on products and services


Cafeteria/Canteen: Fresh food on-site, both hot and cold
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Additional Informationarrow_right

RecruiterLaura Demuth

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